Betlion is a pan-African bookmaker that provides online sports betting and casino services. It was established in 2018 and launched operations in 2019 in several African countries after obtaining the required operating licenses in those jurisdictions. Despite being relatively new in the African market, Betlion has strived to provide competitive offerings that have seen it grow steadily in the local markets.
Betlion customers can enjoy betting on a sportsbook with a range of sports and betting markets, generous offers and rewards, huge jackpot competitions, popular payment methods, and casino services with the most popular games. Customers will also be happy to play using their local currencies on this platform.
Betlion Zambia is operated by Farthing Zambia Sports Betting Limited with license from the Zambian Betting Control and Licensing Board. In Kenya, Betlion is licensed by the Betting Control and Licensing Board of Kenya (BCLB).
Betlion is available in several African countries including Zambia 🇿🇲 and Kenya 🇰🇪.
Read our reviews for the best betting sites Africa based tests done by our betting experts.
Main advantages & disadvantages at Betlion
- Large sportsbook
- Welcome bonus available
- Popular mobile money methods
- Huge Jackpot competitions
- No app for iOS and Windows
- No live streaming
Betlion payout rate
- Premier League: 95-96%
- La Liga: 95%
- Champions League: 95%
You can see that Betlion offers very attractive payout rates that are significantly higher than most bookmakers in the African market. This means you will get higher returns when you place bets with Betlion. Our test covers the most popular competitions that most fans like to bet on namely the Premier League, La Liga, and Champions League and you can see the rates are impressive.
The highly popular Premier League gives you as high as 96% payout rate so what reason would you have for not placing your bets here? All the games come with a wide range of betting markets including 1X2, Over/Under, Double Chance, BTTS, and Draw No Bet among many others.
The high payout rates at Betlion are not limited to football’s popular leagues and completions alone. You will get high payout rates for different sports categories including tennis, handball, and volleyball. Whichever sports you want to bet on, Betlion will ensure you get high returns on your investment.
You will get just about all the betting markets you are looking for on Betlion. The Bookmaker has ensured a wide range of markets are available for each match. You can tap on the ‘popular’ tab to find common markets such as 1X2, Over/Under, Double Chance, Handicap, Asian, BTTS, and Draw No Bet. There is also a tab for all markets you can bet on for each match, including some interesting combinations for bigger returns.
Football being the most popular sport means that football matches will always have the largest variety of betting markets. Matches from the big leagues like EPL, La Liga, Bundesliga, Serie A, and Ligue 1 will always have all the markets listed above plus many more. As a punter, you will not lack something to bet on for any given match.
The other sports such as tennis, basketball, volleyball, and handball also come with plenty of betting markets and customers should be happy with the variety of options.
Betlion live betting
Betlion offers live betting for several sports including football, basketball, tennis, volleyball, and handball. Under the Live Now tab on the homepage, you will find all the on-going matches available for live in-play betting at any given time. These are usually the most popular live games across different sports. You can also click on a particular sport tab to find the live matches for the particular sport.
The live betting platform at Betlion is rather simple but good enough. When you click on a live match page, you will be able to see the score line and time displayed. You can also see the betting markets available and that is it. There are no fancy graphics or live stats as seen with other bookmakers.
The good thing is that the live matches at Betlion have a cash out feature. If you feel the game is not going as you anticipated, you can cashout before the match is over to help you save part of your stake and potential winnings rather than wait and lose it all. The green cashout tab is prominently displayed for each match available for live betting.
Betlion Bonus offer
Betlion offers a welcome bonus of 100% on your first deposit
Zambia 🇿🇲 bonus: 100% up to K300
Kenya 🇰🇪 bonus: 100% up to KES 2,000
The welcome bonus is awarded in the form of a free bet that is valid for 7 days.
Wagering requirement: a multibet with a minimum 3 selections and total odds of 5.00 in any sports.
Tip: Find other betting sites with registration bonus from our page.
Betlion offers popular mobile money payment methods for making deposits and withdrawals. Majority of online betting customers have a mobile wallet which they use to fund their betting accounts. Betlion has ensured that the most popular mobile money providers are available to ensure as many customers as possible are covered.
- Airtel: min. ZMW 10; KES 50 – max. ZMW 3,000; KES 150,000 – Instant – No fees – available in 🇿🇲 🇰🇪
- MTN: min. ZMW 10 – max. ZMW 3,000 – Instant – No fees – available in 🇿🇲
- Zamtel: min. ZMW 10 – max. ZMW 3,000 – Instant – No fees – available in 🇿🇲
- Mpesa: min. KES 50 – max. 150,000 – Instant – No fees – Available in 🇰🇪
- Airtel: min. ZMW 10; KES 50 – max. ZMW 3,000; KES 150,000 – a few minutes – No fees – available in 🇿🇲 🇰🇪
- MTN: min. ZMW 10 – max. ZMW 3,000 – a few minutes – No fees – available in 🇿🇲
- Zamtel: min. ZMW 10 – max. ZMW 3,000 – a few minutes – No fees – available in 🇿🇲
- Mpesa: min. ZMW 10; KES 50 – max. ZMW 3,000; KES 150,000 – a few minutes – No fees – available in 🇰🇪
Betlion customers can enjoy all the bookmaker’s services through the mobile app available for Android customers. The Betlion app is available for free download from the website. It will take you just a few minutes to follow the instructions for download and installation then you can start using the mobile app.
Betlion mobile app can be used for registration, deposit and withdrawal, pre-match and live betting, and casino games. You also get to enjoy all offers, promotions, and jackpot competitions that are available from the bookmaker.
The Betlion app has a simple design for easy navigation. All the major tabs are on the homepage and the drop-down menu. You will automatically find it easy to use the app to complete any of the processes listed above.
For iOS and Windows devices, there is no app but the mobile site is just as good. You will still be able to enjoy all the exciting features associated with the app.
Want to learn more about betting on the go? Here is an overview for our betting app reviews.
Betlion betting licenses
The live chat feature on the Betlion website or app presents the quickest way to contact customer support with your queries. The response is usually very quick and the members are truly helpful. Apart from that, you will have to use the email to contact support, especially if you have issues that require a lengthy and more elaborate answer.
There is no phone number to call customer care for Betlion Zambia and many customers may find this to be inconvenient. Kenyan customers will be happy to know that there is a phone number they can call. The bookmaker does not list its social media pages as official channels for communication. Nevertheless, the FAQs section can provide some answers without the need to contact customer support.
How to get help from customer support?
- 🇿🇲 Zambia: email@example.com
- 🇰🇪 Kenya: firstname.lastname@example.org
- 🇿🇲 Zambia:
- 🇰🇪 Kenya:
- 🇰🇪 Kenya: +254709515000
Betlion betting account verification
Verification on Betlion is done during registration. Once you full the registration form and submit, an activation code is sent to the mobile number that you have provided within a few minutes. You are required to enter the activation code to complete registration. Even after successful registration and using the account regularly, Betlion may also ask you to confirm your identity. This is done by providing copies of your National ID or passport, as well as documents that can show proof of your residence. These include utility bills and other official correspondence.
Betlion is a secure betting site that is properly licensed in several countries including Zambia and Kenya. The bookmaker has met the industry standard requirements to operate a betting site.
You only need a mobile phone number and a 4-digit PIN to open a new account at Betlion. The mobile phone number must be registered in your name.
There is no live streaming on Betlion but you can still enjoy live betting and cashout for most matches. Betlion also has huge jackpot competitions and the most popular online casino games.
Betlion user experience
Betlion has made it easy and convenient to bet with the bookmaker in several ways. First, the registration process is very quick and simple. For every new customer, there is an attractive first deposit bonus that you should claim. The wagering requirements are relatively easy to fulfill.
You will be able to find matches for pre-match and live betting easily. The most popular ones are listed on the homepage. You can also find them under their respective categories. Each match comes with a wide range of betting markets I was particularly happy with the bet Specials and combinations offered by Betlion.
The availability of mobile money payment methods is very convenient. You can deposit directly from your account as it is already linked to these methods, or you can use the USSD shortcuts for the same. Deposits are instant and withdrawal takes only a few minutes.
Overall, Betlion is a good bookmaker that has made sure that your betting experience is smooth and hassle-free. There are also lots of offers and rewards to be enjoyed by all customers.